Creative Writer

About the role

We are seeking a visionary Creative Writer to shape our brand’s voice across digital platforms. Working remotely, you will blend emotional storytelling with strategic marketing goals to produce high‑conversion copy, engaging scripts, and immersive blog content.

Key responsibilities

• Develop and maintain a consistent, captivating brand voice across website, email campaigns, social media, and newsletters.
• Create long‑form and short‑form content such as blogs, articles, and whitepapers.
• Conceptualize and script audio‑visual content for podcasts, YouTube, TikTok, and Meta ads.
• Write conversion‑focused ad copy and landing‑page text to drive engagement and sales.
• Research emerging cultural trends in Africa and optimise content for SEO.
• Collaborate with remote design and video teams to align written and visual assets.

Required profile

• Degree in English, Journalism, Communications, Creative Writing or equivalent experience.
• 3–5 years of professional creative writing, copywriting or content creation.
• Strong portfolio showcasing brand storytelling and scriptwriting.
• Deep understanding of African socioeconomic landscape, pop culture and consumer behavior.
• Exceptional command of English with flawless grammar and proofreading.
• Self‑driven, highly organised and able to meet strict deadlines independently.

Required skills

• WordPress (CMS)
• Slack
• Google Workspace
• SEO research and optimisation