Trade Marketing Manager – FMCG (Angola)

About the role

The Trade Marketing Manager will design and implement trade marketing strategies that boost brand visibility, product availability and sales across all trade channels in Angola. Acting as the bridge between Marketing and Sales, you will ensure that brand plans are translated into effective in‑store execution and commercial results.

Key responsibilities

• Develop and execute the annual trade marketing plan aligned with commercial and brand objectives.
• Translate marketing strategies into actionable commercial execution for Modern Trade, General Trade, Wholesale and Distributor channels.
• Design and roll out merchandising standards, point‑of‑sale activations and promotional campaigns.
• Lead in‑store excellence initiatives, monitor execution quality and drive category growth.
• Collaborate with Sales, Supply Chain and distributors to optimise route‑to‑market and stock availability.
• Analyse sales data, market insights and promotional performance to refine tactics.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Economics, Management or a related field.
• Minimum 5 years of trade marketing experience in the FMCG sector.
• Proven track record developing and executing trade strategies across multiple channel types.
• Strong knowledge of the Angolan retail and FMCG market.
• Fluent in Portuguese and proficient in English.

Required skills

• Advanced proficiency in Microsoft Excel.
• Strong skills in Microsoft PowerPoint.
• Knowledge of Power BI (advantage).