Brand Manager - FMCG

About the role

Webcor Group, a global player in the agro-industry, trading and distribution sectors founded over forty years ago, is hiring a Brand Manager in Angoalissar. The Brand Manager develops, implements and manages brand strategies to strengthen brand positioning, increase market share, drive sales growth and improve brand performance. The role suits a commercially minded marketing professional with strong FMCG experience who works closely with Sales, Trade Marketing, Supply Chain, agencies, distributors and other internal stakeholders.

Key responsibilities

• Develop and implement annual brand strategies and marketing plans, manage brand positioning, identity, portfolio and communication, and keep messaging consistent across channels
• Plan and execute ATL and BTL campaigns, lead brand activations, promotions, events and consumer engagement, coordinate agencies and monitor campaign effectiveness and ROI
• Carry out market, consumer, competitor and pricing analysis; monitor sales, market share, distribution and brand KPIs; turn insights into action
• Identify new product launches, extensions and packaging innovations, develop go-to-market strategies and monitor post-launch performance
• Work with Sales and Trade Marketing to secure point-of-sale visibility, support distribution expansion and strengthen distributor relationships
• Manage the annual marketing budget, track expenditure and prepare regular reports on brand performance and budget execution

Required profile

• Bachelor's degree in Marketing, Business Administration, Management, Economics or a related field
• Minimum 5 years of relevant experience in Brand Management, preferably in FMCG
• Proven experience managing consumer brands, marketing campaigns and product launches
• Experience with marketing budgets and campaign performance evaluation
• Fluent Portuguese; professional English preferred
• Willingness to travel within Angola when required

Required skills

• Brand strategy and portfolio management, ATL and BTL marketing, trade marketing and brand activation
• Market research, competitor analysis, product innovation and go-to-market planning
• Budget management, ROI analysis, KPI monitoring and project management
• Strong communication, negotiation and stakeholder-management skills