YouTube Strategist – Remote Full-Time/Contract

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. You will shape the end‑to‑end video content pipeline, from concept to performance analysis, turning YouTube into a high‑performing engine for brand awareness and business results.

Key responsibilities

• Develop and execute long‑term channel strategies aligned with business goals, optimizing for YouTube SEO and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value content opportunities.
• Guide writers, videographers and editors, ensuring titles, descriptions, tags and thumbnails maximize click‑through rates.
• Monitor key metrics (retention, CTR, watch time, subscriber growth) in YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social media, paid ads and product marketing teams to integrate YouTube content across the marketing mix.
• Identify and pursue monetization options, brand sponsorships and merchandise integrations where relevant.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong ability to interpret YouTube Analytics data and turn it into strategic actions.
• Excellent written and verbal communication skills for briefing creative teams.

Required skills

• YouTube SEO
• YouTube Analytics
• Content strategy for video platforms
• Audience research and competitor analysis
• Thumbnail and title optimization
• Video production workflow coordination